I have many stores that I shop in regularly but I have to say that my favorite store is one that I do not get to shop in as often as I would like. My overall favorite retail store would have to be H&M. Some of the reasons H&M is great are, the prices, the atmosphere, wide variety of products and customer service.
One of the reasons H&M is so great are the prices. They provide great trendy clothes, shoes, and accessories at decent prices. I do not like to buy trendy clothes that are expensive that will only last a season or two. Being able to buy the trendy item for cheap is always great. One of the ways H&M are able to have the best price for their product is because they have very few "middle men" and they buy in bulk. It is obvious the buyers and merchandisers know their target market very well which allows them to have efficient distribution.
It doesn't matter if you're looking for a dress for a cocktail party, a tailored suit for an interview, or an outfit for everyday wear, H&M will have it. In H&M you will find they have different departments catered to a woman's lifestyle. Along with carrying apparel in their stores, they also have a wide range of accessories to go along with their collections.
Another way H&M stays unique and up-to-date is having exclusive collections designed by high end designers. These collections are specifically designed with the everyday women in mind. These exclusive collections allow the everyday women to own a piece of clothing designed by high end designers such as Karl Lagerfeld who had one of the many collections featured in H&M stores.
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